EXPERIENCE

 

FleishmanHillard, Senior Account Executive, Dallas, TX                                                                                        July 2019 – Present

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FleishmanHillard, Account Executive, Dallas, TX                                                                                        June 2018 – July 2019

• Managed internal communications workstream with global casual dining restaurant brand, facilitating on-site client working sessions to establish organizational structure for a best-in-class corporate communications team.

• Conducted employer branding exercises and employee value proposition exercises and material development

• Provided social analytics expertise and on-demand reporting across global automotive company and its regional brand teams through social intelligence engine a framework part of the social governance team.

• Led development of owned channel performance reports, voice of the customer reports, crisis monitoring and reporting, brand health reports, competitive analysis and robust social listening reports about landscape or industry topics, connecting it to the global automotive brand and its business objectives.

• Managed team of analysts in creating research projects using tools such as Crimson Hexagon, Brandwatch, Spredfast (Khoros) and UnMetric. 

 

FleishmanHillard, Assistant Account Executive, Dallas, TX                                                                                          January 2017–Present

• Conduct bilingual media monitoring to track client coverage and emerging trends in Mexican medical and telecommunications industries

• Traditional media pitching to Mexican publications and journalists for a local hospital

• Craft weekly bilingual, bi-cultural social content for entertainment brand client

• Cultivate relationships with US Hispanic influencers and conduct industry-specific research

• Collaborate on campaign strategy for US Hispanic audiences for a Forbes 10 company 

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FleishmanHillard, Diversity Fellow, Dallas, TX                                                                                               September 2016–January 2017

 •  Implement internal and external diversity initiatives and presentations for Fellowship Program
 •  Conduct bilingual daily media monitoring to track client coverage and identify emerging trends 
 •  Craft content for social platforms for clients, such as AT&T Latino and LongHorn Steakhouse
 •  Translate weekly media summary from Spanish to English for a hospital system
 •  Contribute industry news summaries to weekly internal newsletters
 •  Conduct research for insights and analytics team to support food and agriculture sector development 

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Walt Disney World Public Relations, Professional Intern, Orlando, FL                                                                         January 2016–Present

• Identified, pitched and crafted press releases that highlight human-interest stories related to Disney Performing Arts and Disney Youth Education Series

• Developed photography assets and skills through Disney Performing Arts marches and events

• Oversaw project management of editorial content by writing 10 editorial pitches, working regularly with journalists, responding to media inquiries and using Cision software to create targeted media lists

• Managed media visits and FAMS for events such as the Invictus Games, the Disney Princess Half-Marathon and the Music in Our Schools Tour with Radio Disney and The GRAMMY Foundation

• Created and executed a public relations plan for the Music in our Schools Tour kickoff at Typhoon Lagoon Water Park

• Wrote and distributed 75 media advisories and press releases, generating online, print and broadcast clips, which resulted in increasing the online reach of Disney Youth Programs coverage by 9 million audience members

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The New Tropic, Editorial Fellow, Miami, FL                                                                                                         May 2015–August 2015

• Writing, editing, fact-checking and proofreading SEO-optimized web content on WordPress content management system

• Curated hyper-local news for readers in a daily email newsletter using MailChimp software

• Developed and implemented strategic communication strategies that drove awareness, engagement and conversion with a 25 percent increase of social media followers

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The Miami Hurricane, Arts and Culture Editor, University of Miami                                                                            June 2014–May 2015

Assistant Editor   June 2013-May 2014 // Copy Editor   January-May 2013

• Oversaw writing, editing and project management for the publication of daily web content and a bi-weekly print edition for a national award-winning student newspaper

• Supervised more than 20 section writers and edited stories using Associated Press style and WordPress content management system

• Reported on-campus and community events to meet deadlines in a fast-paced environment with a team of student journalists

• Developed story pitches and articles, created a weekly story budget, and produced photography and video content

 

USA TODAY College, Contributing Reporter, University of Miami                                                                          January 2015–May 2015 

• Achieved a position in the Contributing Writer Program to develop and pitch original story ideas related to college and campus-life for the national publication’s website

• Acquired strong research skills and an understanding of how a national news outlet operates

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10Best.com, Local Expert Contributor, Miami, FL                                                                                                  March 2015–May 2015

• Created targeted web content for college students for a travel website that provides advice from local experts about food, lifestyle and entertainment

• Brainstormed and pitched story articles about Miami

 

Miami Marquee, Founder and Writer, Miami, FL                                                                                                  January 2015–June 2015

• Founded and created web content for the local theater website, MiamiMarquee.com

• Developed thorough arts journalism coverage by researching, reporting and editing reviews, feature stories and profiles

• Managed media relationships by collaborating with local arts reporters, theatres, directors and actors

 

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RELATED EXPERIENCE

Golden Key International Honour Society, President, University of Miami                                                               January–December 2014 

• Achieved the honor of Key Chapter, one of the top 20 in the world, for outstanding embodiment of service, academics and leadership

• Managed service events and monthly professional development workshops for more than 800 student members 

 

Society of Professional Journalists, President, University of Miami                                                                              May 2012–May 2015

• Coordinated with on-campus publications, student groups and professional development centers to plan on-campus networking events, guest speakers and resume building sessions

• Attained a seat as a representative of SPJ South Florida Professional Executive Board

 

Relay For Life, Marketing and Publicity Chair, University of Miami                                                                    September 2012–May 2014

• Created marketing campaigns to encourage community member participation in the national fundraiser

• Promoted the event throughout the community with news releases, social media and advertisement

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Public Relations Experience Program, University of Miami                                                                                August 2013–December 2013

• Assisted public relations professionals in events such as the Miami Children’s Hospital Gala, Homestead Miami Speedway, St. Jude’s Gala and the Florida Panthers Tournament

• Coordinated media and press events by assisting journalists in media centers, executing live-reporting through social media, and escorting local celebrities and photographers

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SKILLS

• Working knowledge in Adobe Photoshop, Illustrator and InDesign

• Working proficiency Spanish

• Account strategy and management: Facebook, Twitter, Instagram, and Tumblr

• Social Analytics tools: Crimson Hexagon (Brandwatch), Spredfast/Khoros, UnMetric, Simply Measured, Facebook Insights, Twitter Analytics

• Traditional media monitoring

• Community management and social monitoring

• iMovie experience

• WordPress CMS

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EDUCATION

University of Miami

Coral Gables, FL

Bachelor of Science in Communication, May 2015

Majors in Journalism and Psychology

Minor in Public Relations

3.87 GPA, Graduated Magna Cum Laude

General University Honors, School of Communication Honors

Omicron Delta Kappa Inductee

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